Product Science January 30, 2026

The Three Smokes: Choosing the Right Lens for Your Journey

Three vintage apothecary jars containing different colored smokes: golden birch, green peat, and white sea-salt.

Not every traveller looks at a holiday rental in the same way. Some want the unvarnished facts, while others are searching for that hidden spark. At Reestit, we use three different analytical "smokes" to help you see exactly what you need.

In our latest feature update, we took inspiration from the Shetland hearth. Just as different woods give reestit mutton different flavours, our smokes produce different perspectives on a property's character. It's about choosing the analytical lens that fits what you're trying to decide.

Peat Fire

The Balanced Cure

Peat Fire is our holistic lens, weighing the high points and the hurdles with equal gravity. It's for the sensible traveller who wants a rounded, fair-minded verdict. This lens is most useful when you already have a shortlist of properties and need to work out which is likely to be the most reliable choice for a week of actual living.

Birch Wisp

The Complimentary Lens

This is the lens for the optimistic explorer. Birch Wisp shines a spotlight on moments of hospitality, premium amenities, and the small touches that make a stay memorable. If you're booking a special occasion and want a place where the overall feel really matters, Birch Wisp is your best friend.

Sea-Salt Drift

The Forensic Wit

Sharp, forensic, and delivered with a pinch of dry humour, Sea-Salt Drift is our most popular lens for a reason. It strips away the marketing fluff and gets straight to the point. It's for the experienced traveller who values clarity (and a wee laugh) over a polished brochure. It's the brutally honest friend you ask before you book.

A Multi-Dimensional Viewpoint

The best part of the Reestit system is that you don't have to settle for just one view. You can run a property through Peat Fire to get the lay of the land, then use Sea-Salt Drift to scan for deal-breakers. By switching lenses, you build a picture of your destination that no single star rating can give you.

The Hearth Is Just Warming Up

At Reestit, we don't rest on our laurels. We're always looking for ways to improve the service, and we're currently testing new, specialised lenses designed to meet different needs:

  • The Safety Lantern: For families, focusing on security, hygiene, and the logic of a child-safe home, so parents can relax instead of second-guessing.
  • The Accessible Pathway: For travellers with disabilities or reduced mobility, providing clear, practical insight into accessibility and layout.
  • The Digital Hearth: For the global nomad who needs a desk that doesn't wobble and Wi-Fi that actually works, so work doesn't ruin the trip.

At Reestit, we believe that more information isn't always the answer, but better information usually is. By choosing your smoke, you're not just reading reviews - you're applying a bit of intelligence to your journey, which is what makes travel more enjoyable in the first place.

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